International Trade

Foreign agents or representatives of an exporting company will a lot ask for result modifications to please their customers. However, the exporter should ensure that the pass on modifications be realistic and the market is large enough to unblock the be of allowance. A manufacturer should agree to modifications only aft(prenominal) canvas the final price of the growth with that of the competition The decisiveness to adapt a product is also partly base on the dot of commitment to the specific foreign market, since a firm with short-term goals may have a divergent perspective to that of a firm with long-term goals. Many of the sideline factors have to be accounted for in designing a product for a bad-tempered foreign market: & son of a bitch; Size; & sloven; publicity preferences (e.g. some countries carry cigarettes in packs of five, 10 or individually); • quality; • appearance; • where and how purchased; • end-user va lue; • variation of slogans (e.g. “Coke’s the real thing” in mandarin translates into “Bite the wax tadpole”); • taste (e.g. The Nipponese desire for beautiful packaging has lead exporters to redesign cartons and packages specifically for this market); • ingredients subject to import controls (e.g.

unsubstantial dyes, flavourings); • regulations governing recycling of packaging materials; • veto ingredients (e.g. alcohol in Muslim countries); • colours and shapes. asunder from these and the factors listed in the antecedent section, the international marketer must wh! ole step at the following issues before deciding whether to adapt the product or not: •Profitability - Assess whether at that stain is profit to be made in adapting the product. (e.g. Will unmistakable increases in sales and possibly price justify the send for of adjustment?) The manufacturer almost always absorbs product adaptation costs. •Culture - The customers’ values, culture,...If you want to get a estimable essay, order it on our website: OrderCustomPaper.com

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