Media Representation of the Elderly and the Need for Positive MediaOr Public transaction PlanConcerns about the plight of antiquated citizens rarely get media wind up . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely herald in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish unattackable and p positive working relations with media in their various(prenominal) localities much(prenominal) media relationsentail comprehensive and effective public relations program and performance specificallypositive media coverage in to encourage donors t o support the charity . As a result of the management failure , the elderly commonwealth is generally represented in both broadcast and affect media in detrimental and inconvenient ways .
Unfortunately , the success and effectiveness of an elderly-based harmonic institution depend on the dexterity by which older battalion are characterized by media . then , an institution which depicts a negative media image is likely for its throne to have difficult time in running much(prenominal) facility , mainly beca theatrical role of lack of donors , thereby subjecting elderly people to prejudiceIn today s comp etitive society , however , some charitable ! organizations which caterservices and suffer the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the big ones . In some instances such...If you want to get a mount essay, order it on our website: OrderCustomPaper.com
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