'Marketing and Tasty Snacks Jenny\r'

' archetype Paper for UPF marting-1 with dish ups share A †binary Choice Questions †2 marks individually (10 marks) 1. __________________ is the process of evaluating each market segments drawing card and selecting nonpareil or much segments to enter. a. fold marketing b. Market segmentation c. Market tar protrudeing d. Market positioning issue: c 2. _______________ factors are the most popular bases for segmenting node mathematical groups. a. Geographic b. Demographic c. Psychographic d. Behavioral Answer: b 3.The stage is the convergence career cycle that focuses on expanding market and creating product awareness and trial is the: a. decline stage. b. entr√©e stage. c. growth stage. d. maturity stage. Answer: b 4. A price reduction to dealers who buy in large volumes is called a(n): a. quantity discount. b. property discount. c. seasonal discount. d. trade discount. Answer: a 5. A company is practicing ________________ if it focuses on subsegments w ith characteristic traits that may seek a redundant combination of benefits. a. micromarketing b. niche marketing c. smokestack marketing d. segment marketingAnswer: b Section B : Case Study require Item A and then answer the questions that follow. Item A Tasty Snacks jennet is studying for her A-levels. At the same time, she enjoys works part time in a local coffee bar in the clo positive(predicate) where she lives. She has noticed that the prices charged to customers in the cafe seem to be much high than the actual costs of making the meals and drinks. She is sure that the testifyers must be making a good profit. jenny ass is now considering whether she should take on with her studies or whether she should just founder school and set up her own cafe.jennet could set up the cafe in the village where she lives which is in a tourer area. She is also considering a busier but more(prenominal) expensive location such as the shop centre in the township stuffy to where she goes to school. A recent contact has caught her attention. It is advertising ‘Franchise opportunities with well know fast food brands’. She would need at least ? 5000 to take up one of these opportunities. Jenny is unsure whether to set up the cafe as a mend trader or as a franchise. Questions: (20 marks) 1.Identify two methods of market research and apologise how each method might swear out Jenny to make her business successful. (10 marks) 2. Jenny is unsure where the best place would be to locate her cafe. She is considering two locations: ? the village where she lives ? the shopping centre in the town near to where she goes to school. Advise Jenny which is effectiveness to be the best option. Give reasons for your advice. (10 marks) Section A- Answers: 1 †c 2- b 3- b 4 †a 5- b Section B †Expected Answers: Q1. Market research methods could acknowledge: Explain/Elaborate • surveys questionnaires • focus group • internet research. or primary and vicarious research as methods. Q2. Possible areas for password include: Analyses- benefit(s) Village location: • presumable to cost less to buy/ engage and natural spring • convenient for Jenny • tourist area so will get customers • likely to have less competition. townsfolk centre location: • would be more expensive to buy/rent and run • all year round potential • likely to have more customers • likely to be more competition • Jenny will need to travel to work.\r\n'