Adrenaline rush Essay Example for Free

Adrenaline rush EssayThis week was so stressful. For the entire tout ensemble week, I was delegate to track the advertising history of the ships companys sports whoop it up client. I ran through hundreds of video tapes of the sport jollifys advertisement in the span of 5 years, noting each and every aspect in the ideals in their communication style. I was assessing the visual, the limit and the semiology of the whole thing. Whats worse about it is that I have to review the entire set of tapes in the office. I would have liked it watching at home but I have to be intent in the workplace. exclusively knowing it was a job I accepted the challenge and readied myself for hours and hours of video tapes. But I learned another valuable idea in the media sedulousness concerning contents of the advertising. In a modal value, it does imply that advertisements do manipulate the consumer behavior. Watching the advertisements of the sport drink, I observed how it evolved into describi ng the product itself into touching the wellness issues of the health-conscious and athletes.Like what the sport drink company wants to advertise their latest sports drink product that addresses the more health-conscious consumer, I realized that they now be conscious of the detail that people today likes to know more of the content of their product, and that is their aim in their new advertising venture. Other things I was exposed this week learning semiotics of the print ads of the sports drink company details on how STG Media Corp. analyzes these given semiotics establishing more communication with the sports drink companydeveloping more personal and professional relationship with the seminal Team (they invited me to one of their deliberations and I get to witness how they brain-storm ideas for the project) workweek 4 (provide date) It was a week of adrenaline rush. The Creative Team finalized their product and was presented to the sport drink company. They liked it With thi s the whole team was pressed for time. Everybody seemed to be really anticipating the results. I was assigned to track the statistics of how the product is doing in the market after the release of the advertisement.The company has a great way to promote the product and was successfully able to deliver the results for the company. Other thing I learned is that the media industry has many issues to deal with. Like for example, the Creative Team was perfectionists in the sense that after releasing the takings in form of the print ad, they wanted to be sure that the effects of the print ad impart be evident and reflected through sales. They were still anxious and worried of the end result when in fact they already did their job by producing a print ad.I realized that many of them really argon dedicated in providing the client with their moneys worth. Another thing I realized is that companies getting even advertisements seriously. I thought that business management theories and ideal s only entails that they give importance to advertisements, but through this dwell I learned that they are really committed in selling the idea to the consumer. And this generates the influence of media to the consumers. Week 5 (provide date) This week was a mix of tasks.One of the most raise things exposed to me was the process of reviewing the Creative Team and the advertising project in general. I thought that the evaluation of the employees was done by the executives of the company alone, but at STG Media Corp. , they provide real life processes in dealing with feat issues. The company has an interesting way to evaluate its employees. There is the concept of a performance improvement plan that is drawn surrounded by the Human Resource department of the company and from the employees manager, in this case the Creative Team head.These reports are then presented to the employees. This draw my attention as I realize that the method of evaluating employees in this company is a no n-punitive method that demonstrates how the company recognizes the issues in the Team but are willing to work with the employee and give them luck to improve. It was interesting to me because of notice that one particular person was not able to contribute that much in the Creative Team and was not able to contribute much ideas in the process (I was present in almost all their meetings so this is an observation that is true).The evaluation was not very good to him and as a result, the whole Creative Team talked it through the management. The executives of the company then addressed a letter to the employee and showed his performance evaluation. After which, the whole Creative Team approached and talked to him and encouraged him to be open and present his ideas. Turns out, the team portion was intimidated with the other professionals he is working with and needs to feel he is welcomed in the team on with his ideas.