Public Relation Plan Assignment Example | Topics and Well Written Essays - 3250 words

Public Relation Plan - Assignment ExampleBy November 2005 it had 443 supermarkets and 287 convenience stores. For decades this chain of stores was number one in the UK market. It lost its determine against TESCO in 1995. It reached to third position behind Wal-Mart owned ASDA in 2003. The reasons for this were better strategies adopted by the other two companies than Sainsbury, leadership and customer satisfaction.In todays scenario ones quotidian life is full of examples of services. When one think about service, service marketing triangle or rather pyramid comes to his mind, which has following components in it.The first component part of the paper covers the situation analysis for Sainsbury. It includes competitor analysis and SWOT analysis. These two factors are important for any marketing, media or advancement decisions. This self-analysis and market analysis gives an opportunity to list all the factors important for the organisation. A good analysis throws light on various issues and topics, which can be utilised successfully for the forwarding purpose. The next section deals with the target public section. This group deals with the fraternity group towards which the furtherance plan will be targeted. According to this target group the publicity plan will have message, mode and timing of communication. Client dodge includes the message, objectives and other details of publicity plan. At the end the budget related to the publicity plan would be discussed. II. Situation AnalysisSainsbury has faced various marketing conditions. One time leader had reached to third position in the market. Any strategy to make a new brand is easier as compared to re-establishing any brand. The media group has not been approbative for Sainsbury till 2005. This is a strong influencer for all readers and audience. The current favourable scenario from the media group is one of the good signs for Sainsbury. Sainsbury can in cash this opportunity along with other strategies. II.i. Competitor AnalysisAs per the news on guardian appeared on March 2006, the big four - TESCO, ASDA, Sainsburys and Morrisons account for nearly 75% of the 95bn UK grocery market. The main competitors for Sainsbury are TESCO and ASDA. These two chains of stores are leading Sainsbury. TESCO TESCO has to a greater extent than 30% market share of UK grocery market. It is more than double of its nearest competitor ASDA.TESCO is market leader in UK.240, 000 people are working for TESCO. Tesco now has 100 Extra hypermarkets, 446 superstores, 160 Metro stores, 546 Express neighbourhood stores, and over 500 other fascia-ed stores not judged worthy of the Tesco name but that still meet in