Introduction to Multimedia and Design Assignment

Introduction to Multimedia and Design - Assignment Example Designing a logo is a multi-staged process that invokes the incorporation of various factors as discussed in the essay below. The process begins with the conception of the idea. This includes the identification of a need that justifies the development of the logo. The next stage is the collection of features of the company or organization to portray in the logo. The process if consultative as the designer consults the designer in order to determine the feature of the company to capture in the logo. Through the consultation, the designer considers the colors, shapes and images to incorporate in the logo. Organizations have corporate colors, which easily identifies them. The designer should determine the colors that would not only make the logo communicate but equally aesthetic. After the determination of the elements to incorporate in the design process, the next stage is sketching. This refers to the process of developing shapes for consideration. As the designer creates the shapes, he must consult the clients in order to determine the appropriate shapes. Additionally, the designer must carry out research in order to avert any cases of product similarity. Successive stages include the designing, proofing and final designing. The process is progressive with all the stages succeeding each other chronologically. As stated earlier, the design process is interactive owing to the need to satisfy the demands of various stakeholders associated with the finished products. In the design process, the designer assumes the position of various stakeholders including the target audience. As such, he must therefore consider the use of the various colors in a manner that will communicate and appeal to the specific publics. Among the demands encountered in the process of designing a logo include the need for uniqueness, creativity and relevant. Coupled with thee need to satisfy