International Trade

Foreign agents or representatives of an exporting company will a lot ask for result modifications to please their customers. However, the exporter should ensure that the pass along modifications be realistic and the market is large enough to pardon the be of allowance. A manufacturer should agree to modifications only by and by canvas the final price of the convergence with that of the competition The ratiocination to adapt a product is also partly establish on the dot of commitment to the specific foreign market, since a firm with short-term goals may have a distinct perspective to that of a firm with long-term goals. Many of the pursuit factors have to be accounted for in designing a product for a bad-tempered foreign market: & son of a bitch; Size; & dickhead; publicity preferences (e.g. some countries transport cigarettes in packs of five, 10 or individually); • quality; • appearance; • where and how purchased; • e nd-user value; • exposition of slogans (e.g. “Coke’s the real thing” in mandarin orange tree translates into “Bite the wax tadpole”); • taste (e.g. The Japanese desire for beautiful packaging has lead exporters to redesign cartons and packages specifically for this market); • ingredients subject to import controls (e.g.

unsubstantial dyes, flavourings); • regulations government activity recycling of packaging materials; • veto ingredients (e.g. alcohol in Muslim countries); • colours and shapes. asunder from these and the fac tors listed in the antecedent section, the ! international marketer must whole step at the following issues before deciding whether to adapt the product or not: •Profitability - Assess whether at that score is profit to be made in adapting the product. (e.g. Will homely increases in sales and possibly price justify the overcompensate of edition?) The manufacturer almost always absorbs product adaptation costs. •Culture - The customers’ values, culture,...If you want to get a expert essay, order it on our website: OrderCustomPaper.com

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