A clean cut differentiation between the two is one explained by Robert Cialdini

In a demesne where its inhabitants have diverse beliefs and point of views, it is usually difficult to influence differents to change their perspectives hence, man resorts to persuasion or function to achieve this end. Persuasion and manipulation are devil different concepts that are more or slight synonymous, scarce it is in their little differences that we are able to know give way these two terminologies.It is said that manipulation aims at overlook not cooperation. It endlessly results in a lose-lose incident. Persuasion, on the other hand, always builds the self-esteem of the other party. It treats the other person as a responsible and self-directing individual (Swets, 2006). Thus, control is the basis of manipulation, while cooperation is that of persuasion.Manipulation, in order to be done, is complemented with the use of obsession and deceit just to influence a person to do something. On the other hand, persuasion tries to influence people up to the extent necessar y, but not crossing into the unethical aspects of influencing people. It tries to get people to agree to original things on their own decision.A clean cut differentiation between the two is one explained by Robert Cialdini (2005), a psychologist. He said that manipulation involves the unethical use of the principles of persuasion and some of those involve brute force or coercion to achieve a goal.Persuasion involves the use of principles that exist in the situation and that allow us to inform people into yes, to educate them into yes, by bounteous them a view of reality as we see it. It involves moving them in a direction that we desire, on the basis of valid information.Thus, it is suggested that persuasion moldiness be resorted always rather than manipulation because the latter tends to lean on the negative side. Persuasion is a civilized way of influencing people.ReferencesSwets, P. (2006), The Art of lecture So That People Will Listen in Burg, B. (2006). Persuasionor Manipula tion Are They Different Things? webpagehttp//hodu.com/compliments.shtmlDate accessed 4 April 2007.Cialdini, R, (2005), The Psychology of Persuasion webpagehttp//www.journalofbusinessstrategy.com/articles/RobertCialdini.shtmlDate accessed 4 April 2007